{"product_id":"good-to-great-by-james-c-collins","title":"Good to Great by James C. Collins","description":"\u003cp\u003e\u003cspan\u003eThe Challenge:\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eBuilt to Last,\u003c\/span\u003e\u003cspan\u003e the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBut what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Study:\u003cbr\u003eFor years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?\u003c\/span\u003e\u003c\/p\u003e","brand":"Story Teller World","offers":[{"title":"Default Title","offer_id":48701608853659,"sku":null,"price":250.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5795\/2411\/files\/41-L_aRuZJL._SY445_SX342_FMwebp.webp?v=1780738366","url":"https:\/\/stwbd.com\/products\/good-to-great-by-james-c-collins","provider":"Story Teller World","version":"1.0","type":"link"}