Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World

Writers: Marco Iansiti & Karim R. Lakhani

Competing in the Age of AI explores how artificial intelligence is transforming the very foundations of business operations and strategy. Iansiti and Lakhani, both Harvard Business School professors, argue that AI is not merely a tool for automation but a catalyst for a fundamental shift in how companies operate, scale, and compete. The book introduces the concept of the “AI Factory,” a framework where data, algorithms, and machine learning converge to drive continuous improvement and innovation. Through case studies of companies like Amazon, Microsoft, and Ant Financial, the authors illustrate how AI-driven firms achieve unprecedented scalability and efficiency, often outpacing traditional businesses. They also delve into the ethical and leadership challenges posed by AI, emphasizing the need for responsible governance and strategic foresight. This book serves as a comprehensive guide for leaders aiming to navigate and thrive in an increasingly AI-centric business landscape.