Hooked: How to Build Habit-Forming Products Author: Nir Eyal (with Ryan Hoover)

Description:

Hooked is a practical guide for product creators, entrepreneurs, and marketers who want to understand how to build products that keep users coming back. Drawing on behavioral psychology and years of research, Nir Eyal introduces the Hook Model, a four-step process—Trigger, Action, Variable Reward, and Investment—that forms the foundation of habit-forming products. Through engaging examples from companies like Facebook, Twitter, and Instagram, the book explains how successful digital products create strong user habits and emotional attachment. Eyal also addresses the ethical side of habit design, encouraging creators to build products that improve users’ lives. Whether you’re launching a startup or improving an existing service, Hooked provides actionable insights into creating products that people love and use regularly—without relying on costly marketing.

Book Type: Business / Technology / Psychology