The lean startup-Eric Ries

The Lean Startup introduces a methodology for building businesses and products efficiently by emphasizing rapid experimentation, validated learning, and customer feedback. Eric Ries advocates creating a "minimum viable product" (MVP) to test ideas quickly and iteratively, minimizing wasted time and resources. The approach encourages startups to pivot or persevere based on real data rather than assumptions. By focusing on continuous innovation and adapting to market needs, the lean startup method helps entrepreneurs reduce risks and increase chances of success. It has become a foundational framework for startups and innovation-driven organizations worldwide.